Make no mistake about it. Link building takes a lot of work and time. And it can be extremely intimidating if you’re a small business owner. But, you probably are already aware of that.
Link building isn’t the latest online marketing trend. It’s been burned in our minds for years. But, what if you are that small business that has limited resources?
Here are great killer link building strategies that you need to start utilizing today
Local Consideration Link Building Tools
One of the most effective, and most convenient, places to start building links is by using the endless amount of local resources. You can start by getting listed in local directories and review sites that are relevant to your niche. Local directories include: Google, Bing, Yahoo! Facebook, Better Business Bureau, Local chamber of commerce; Your building’s online directory; Local newspapers; and City/county directory. Local review sites would be Yelp, Merchant Circle, AngiesList or CitySearch. But, why stop there? You can form a partnership with another local business by exchanging services.Offline To Online Link Building Techniques
Just imagine how many links you can get if you landed an interview with an industry expert or prominent figure in your niche? Pretty much their entire community will come and visit your site just to hear what this individual has to say. Just keep in mind that you’re probably not going to snag an interview with a high-profile individual like Mark Zuckerberg or Warren Buffett, but if you reach out and make introduction to an authority figure in your field, you may just land yourself a great chance in building links.When performing the interviews, make sure that you ask questions that nobody else is asking. If you ask the same boring questions, why would anyone read/listen to your interview over one with them?
The Audience Link Building Strategy
Whether it’s an app, free software, a Firefox/Chrome plugin, WordPress theme/plugin or infographic, building something that your audience will find useful or entertaining is a great way to earn backlinks. You audience will share your product with others on blogs, forum comments or social media. Something like an app could gain you some additional coverage in leading industry sites.You can visit sites like Upwork or Guru to find talented freelancers to help you build an app or piece software.
Note: when building an app, make sure that it's something that people want or they will NOT come.
Product Review Link Building Sites
Sometimes you just have to stick with a proven tactic like writing product reviews. This doesn’t mean that every time you leave a review on Amazon you’re dropping your website’s link. It means that you’re able to review a product in your niche and use your site or blog as a way to back-up your claims. So, if you ran a food blog, then leaving product reviews on the latest culinary gadgets would be simple way to increase your amount of links.You can use sites Tomoson, BzzAgent, Swaggable, Smiley360 or Sverve for opportunities to review products. These are great to put out your expert advice and truly help people out. Sometimes you get links for this, sometimes just more credibility. Goal here should be to put out your expert advice and help.
Host a Giveaway/Contest/Promotion
Everyone loves freebies or the chance to win a prize. Which is why one of the most trusted techniques when acquiring new links in your relevant niche. And what’s great about this tactic is that there are a wide range of creative ideas to promote your site. For example, you could host a photo contest on Instagram or Pinterest. You could give away a free product or service for the first 100 people that signup up for your email subscription or a coupon code for a retweet.Just remember that the more outrageous contests or giveaways will get noticed more often than giving away a free pen set. And when that it happens your contest or giveaway has a better chance of being shared by your audience.
Create a Jobs Page
Warning. Don’t create a job listing unless you actually intend to hire a new employee. With that being said, when you post a job listing or internship you’re opening the door to a lot of new links - we’re talking about possibly in the hundreds. For example, you could post an open position in a local newspaper, local college or even a nationally known job listing site. When your job listing gets syndicated across so many sites you’ll notice a massive increase in links.Aliza Aviv International can help take away the stress of building by yourself. We have a team of professionals who specializes on building and can do it for you and your company. Contact them here ==>> Link Building SEO Servicces
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